<h2> Thinking of making money online?</h2>

An article in the Business section of my local paper, The Wenatchee World, titled “Shift in shopping” foretells opportunity for everyday people to launch online businesses.

In the article, the author cites the numerous business closures in our area as a “result of changing consumer patterns.” Those patterns?

The “Amazon effect.”

In the article, Steve King, City of Wenatchee Economic and Community Development director explains that many “industries—retail in particular—have entered a dynamic change all brought on by advances in technology.” These advances have made it possible for more people to feel safe shopping online, and thus more and more people are doing just that. And while it does mean the closure of traditional bricks and mortar stores, it’s important for all of us to understand the underlying causes and effects and to make changes in our own thinking so that we are part of the future. After all, none of us wants to go the way of the dinosaur, as they say.

Just a few short years ago, it may have seemed odd, even risky to shop online. Today, online shopping is huge. There are now around 2 billion people online, according to many reports. The online shopping experience has become a trusted method for many to do their shopping, creating large online shopping centers such as Amazon and others, which is now the largest online shopping mall in the world.

What does this mean for you and me?

We can make money online. Today, anyone can launch a niche website and by following some proven principles, generate traffic to these websites by discussing products they are passionate about thereby creating customers.

While there are many claims and scams online that promise overnight riches to be earned, that’s not true. An online business takes work just like building a bricks and mortar business. And there have always been schemers from the early days of the fur trades, to gold rushes and more. So it has always been crucial to do your due diligence, to research opportunities and to make educated choices before spending money on these schemes.

Website technologies are one of the areas which have made it even easier for people to set up online stores. There are many ways to do this, from websites such as Ebay, Amazon, Shopify and Etsy to many more. Any individual can set up a free website with the numerous website platforms such as Wix.com, all of which offer templates and streamlined methods that help a person get up and running quickly. No coding involved.

But what about visitors?

Just because there are more than 2 billion estimated people online does not mean that those people automatically know a website or online business exists.

And therein lies the rub.

Just as a bricks and mortar business, one of the most important areas for an online business to understand is how to generate traffic (otherwise known as visitors/customers) to their websites. It is not enough to simply have a website. This can get quite complicated, and that’s why I suggest learning as much as possible about how to leverage the various avenues that will point people to your websites. But how?

Take an online class in online business start-up.

There are many available, and one that I highly recommend is the free and university called Wealthy Affiliate. I love learning, but I am also skeptical. I read a lot of material, so I analyze everything. Carson and Kyle at Wealthy Affiliate have built a solid educational platform that walks anyone through the process of starting an online business. And it’s free to start.



If you have any questions or would like to offer any insight from your personal experiences, please leave a comment below.  I would love to hear all about it!